The Rise of Affiliate Marketing
  • 6 February 2019
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Affiliate marketing has been steadily gaining in popularity; especially over the last ten years. In short, affiliate marketing can be defined as a marketing practice that rewards their affiliates (associated companies or websites) for every visitor and/or customer that is referred to their site by the affiliate’s marketing techniques.

Using one website to drive traffic to another is actually an elegant solution to the online marketing problem. It is a simple and inexpensive way to gain market shares while simultaneously increasing product or brand name visibility. If an affiliate site is proactive, it can be a quite lucrative way of bringing in extra money while also increasing your own market share.

While the basic concept is fairly simple to understand (you get people to click on an ad or go to a specific website and you get rewarded for it) the reality of it has grown far more complex than most individuals or individual businesses can handle on their own. To what once consisted of just the merchant and the affiliate has now been added more levels of players such as management agencies, specialized third party vendors and super-affiliates.

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